The Science


The DRiV is based on more than 50 years of well-respected research in human motivation, values, and behaviors.
Leadership Worth Following developed the DRiV, led by Chris Coultas, PhD, and Myranda Grahek, PhD.

The DRiV is based off of one of the most credible theories for predicting human behavior – the Theory of Planned Behavior (TPB). Numerous research studies have found that TPB-based assessments are more predictive than personality-only measures.

This theory inspired the DRiV’s approach of measuring drivers by assessing what people believe they should do, what they want to do, and what they actually do within a given context. This “should-want-do” methodology served as the foundation for building the DRiV and helps discover The Why Behind the What.

From there, various theories of motives, values, and personality served as inspiration for the DRiV, including: Schwartz Value Theory; McClelland’s Theory of Motivational Needs; Goal Orientation Theory; Implicit Person and Leadership Theories; and Moral Identity Theory.

This in-depth development process resulted in a 170-item, 6-factor model (Impact, Insight, Connection, Harmony, Productivity, and Meaning) with a total of 28 drivers. As a quasi-ipsative assessment, the DRiV scores are adjusted to general-population norms to provide 2x-3x the predictive effectiveness of standard assessments. Latent profile and Cluster analysis of thousands of DRiV administrations identified 12 common DRiV Profiles, where DRiV factors occurred in predictable patterns with meaningful group-level psychological characteristics.

Extensive validation research on the DRiV has shown links to important outcomes such as: leadership performance, teamwork behaviors, ethical decision-making, critical thinking ability, leadership emergence, career paths, and career success.

Click here for a sample DRiV Report.